Play Ventures | How to Properly Pitch Your Start-up
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Are you an aspiring gaming start-up entrepreneurs looking to secure venture funding? Learn from Play Ventures, the premier early stage VC fund investing in gaming, on how to successfully pitch your start-up.
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Play Ventures | How to Properly Pitch Your Start-up
- 1. PITCH PERFECT How to properly pitch your start-up
- 2. ABOUT PLAY VENTURES • Premium early stage VC fund investing in gaming and gaming services start-ups • Invest globally in Europe, Asia and the North Americas • Invest early into the most promising pre-seed and seed stage mobile & PC free- to-play game studios and games services start-ups OUR PORTFOLIO COMPANIES
- 3. Pitch Checklist for Seed PitchWHAT DO INVESTORS WANT TO KNOW? Investors want answers to questions: q Is the team right? q Is the product right? q Is the market opportunity valuable? q Is there traction? q Is there urgency?
- 4. Pitch Checklist for Seed Pitch CHECKLIST FOR YOUR SEED PITCH DECK q Your Story and Team q Company Mission q Market Opportunity q Product q Investment Opportunity q Appendix q Reading list (before you start pitching)
- 5. Your Story & Team
- 6. TELL YOUR STORY • Investors want to know you • Use a slide to introduce your team but remember that your story is more than a slide • Tell them how you met your co- founders, why you have this idea • Make it memorable
- 9. Henrik Karlström Lead programmer Juha Paananen CEO Teemu Ikonen CTO Henric Suuronen President *Acquired by Groupon Experienced Founding Team
- 10. Company Mission
- 11. COMPANY MISSION • Important because you’re selling your company, not just a game • Your company mission should tell investors: • What you want to achieve with the company • What types of games you’ll build • What your ambition level is • How you’re different from what’s out there
- 12. To be the “Blizzard of Mobile” creating games you play for years and not just days and weeks. Vision
- 14. MARKET OPPORTUNITY • Tell investors why they should care: • How big is the market? • How much is it growing? • Is there an unmet demand? • Is there an un-solved problem?
- 15. The 21st Century is the Century of Games The games business has experienced explosive growth and is now 2x bigger than Hollywood and Music combined. * Source: Ubisoft estimates based on NPD, GfK, App Annie, McKinsey, PwC, Goldman Sachs ** Source: Newzoo, Q4 2017 Update, Global Games Market Report Recorded Music SVOD/VOD video Physical home video Live Music Cinema Consumer books Video games $100B $116B** **Mobile Games was US$ 50.4B in 2017 , with +23.3% YoY growth Worldwide Revenue*
- 16. Opportunity: The biggest Messenger Games Co.
- 17. Product
- 18. A common mistake first time game founders make is focusing their seed funding pitch deck on their product
- 19. Remember: you’re not selling a product, but a company
- 20. PRODUCT • Product is not the focus of your deck, but should still be included • Use a couple of slides to tell investors about: • What type of game you’re building • How your game works • Get them excited – show them why it’s fun or different, and likely to succeed
- 21. • First mobile & tablet game with MMO level of immersion • Real time Battles • Tailor-made for touch “World of Warcraft for mobile” January 2014 April 2014
- 23. INVESTMENT OPPORTUNITY • Your chance to ‘ask’ for what you want • Tell investors: • How much you’re raising (your round size) • What you’ll use it for • How long it’ll last (your burn rate and runway)
- 26. Appendix
- 27. APPENDIX • Prepare a list of anticipated questions and place prepped slides and answers in the Appendix • Have slide numbers ready, skip directly to the relevant slide • Update your Appendix slides as you encounter new questions
- 28. Singapore is a Great Location to combine the best of West & East Unique access to game talent from Japan, China, Korea and Europe Great Quality / Cost ratio Stable, supportive government with grants and tax incentives
- 29. Reading List
- 30. MUST READ BEFORE PITCHING Venture Deals by Brad Feld, Jason Mendelson Hot Seat The Start-up CEO Guidebook by Dan Shapiro Pitch Deck Collection From VC Funded Start- ups
- 31. ADDITIONAL READING MATERIALS The Presentation Secrets of Steve Jobs by Carmine Gallo The Venture Hacks Bible Video yourself and see how you can improve
- 32. OTHER TIPS • Time pitching to 2-3 weeks • Pitch on an iPad • Take notes when VC talks • Send a ‘Thank You’ email after meeting • Prepare two versions of your deck - one for presenting, one to email • Don’t try and raise over Christmas or the summer holidays • Don’t try and raise too little • Raising more or at a higher valuation is not always better